{"id":33,"date":"2025-01-06T14:13:47","date_gmt":"2025-01-06T20:13:47","guid":{"rendered":"https:\/\/carriecfirman.com\/moonlightcts2\/?page_id=33"},"modified":"2025-07-23T15:07:23","modified_gmt":"2025-07-23T20:07:23","slug":"logos-branding","status":"publish","type":"page","link":"https:\/\/carriecfirman.com\/moonlightcts2\/portfolio-of-work\/logos-branding\/","title":{"rendered":"Logos & Branding"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\"\"<\/div>\n
\n
\n

<\/p>\n<\/div>\n

<\/p>\n<\/div>\n

<\/p>\n

Moonlight Creative & Training Services<\/h2>\n

<\/p>\n

Personal logo and branding developed for my freelance business called \u201cMoonlight.\u201d I chose the name because there are two sides to what I do. Sometimes I am a designer who moonlights as an instructor. And sometimes I am an instructor who moonlights as a designer. I used Giovani as the main font and altered the italic style to create the moon shape within the swoosh of the \u201ct.\u201d The result is simple and elegant all at the same time. The image of the night sky and reversed-out logo serve as the splash page on my website. The color scheme I developed is analogous, using several tints and shades of night sky blue, complemented by a simple yellow gold.\u00a0<\/p>\n

<\/p>\n

\"\"Moonlight Creative & Training Services Business Card<\/span><\/figure>\n

<\/p>\n

This two-sided business card is a cornerstone of the brand identity I developed for Moonlight CTS. Featuring the logo prominently on the front, the design ensures instant recognition and establishes a strong visual presence. On the back, essential contact information is presented with clarity and professionalism, complemented by the repeated stylized moon swish. This subtle design element enhances brand cohesion and reinforces the logo\u2019s iconic appeal, creating a polished and memorable look.<\/p>\n

\u00a0<\/p>\n

<\/p>\n

\"\"<\/figure>\n

<\/p>\n

AQUA 100<\/h2>\n

<\/p>\n

Logo design for an awards program for professional pool service companies. AQUA 100 was restarted after a 10-year hiatus. This program is meant to recognize those pool professionals who have continually exceeded expectations in customer service, repair, and maintenance of the pools and spas they service. I came up with multiple design ideas and presented them to the Executive and Managing Editors of AQUA magazine<\/i>. The chosen design is on the left.<\/p>\n

\u00a0<\/p>\n

<\/p>\n

\"\"<\/figure>\n

<\/p>\n

AQUA Magazine – State of the Industry 2018<\/h2>\n

<\/p>\n

Each year, AQUA magazine\u2019s State of the Industry report provides a picture of the pool and spa enterprise. The logo above was developed and color-coded to represent different areas within the industry: retail, hot tub, customer service, and building. The swirling circle detail reflects the flowing nature of water, which is a key component in each of these areas. Illustrator was used to create the logos and generate a color scheme. AQUA Magazine<\/i>.<\/p>\n

\u00a0<\/p>\n

<\/p>\n

\"\"<\/figure>\n

<\/p>\n

Rebranding the Edgewood University Music Program<\/h2>\n

<\/p>\n

In 2024, the Edgewood University Music Program underwent a transformative rebranding, evolving from the \u201cMusic Department\u201d to Music@Edgewood to enhance its social media and online presence. I had the privilege of collaborating on this exciting project, working closely with the program chair to create a new visual identity that captures the essence of their offerings in band, orchestra, and chorale music.<\/p>\n

<\/p>\n

The final logo features a simple yet elegant design inspired by the graceful curves of a violin, symbolizing the artistry and sophistication of the program. A deep navy blue was chosen to complement Edgewood College\u2019s primary branding, ensuring cohesion while standing out as a distinct identity.<\/p>\n

<\/p>\n

This versatile logo is now proudly displayed across concert posters, programs, social media platforms, digital screens, and email communications, unifying the program\u2019s image and elevating its presence both on campus and beyond.<\/p>\n

\u00a0<\/p>\n

<\/p>\n

<\/p>\n

\"\"<\/figure>\n

<\/p>\n

Bindi Tea Company – Concept Development<\/h2>\n

<\/p>\n

As a tea enthusiast, I created Bindi Tea Company, a fictitious brand inspired by the unique, high-quality teas cultivated in India. The name \u201cBindi\u201d pays homage to the traditional colored dot or teardrop worn on the forehead by many Indian women, symbolizing the sixth chakra, often referred to as the \u201cthird eye.\u201d This element represents wisdom, energy, and focus, reflecting the mindfulness that tea can bring to daily life.<\/p>\n

<\/p>\n

For the logo design, I explored a variety of fonts that embodied the fluidity of tea while subtly nodding to ancient script styles. The warm color palette draws from the rich red hues of a traditional bindi, evoking a sense of warmth and cultural authenticity.<\/p>\n

<\/p>\n

The final designs include two distinctive logos that are showcased across packaging concepts, which are highlighted later in my portfolio. These designs not only reflect the brand\u2019s cultural roots but also celebrate the timeless tradition and beauty of tea.<\/p>\n

\u00a0<\/p>\n

<\/p>\n

\"\"<\/figure>\n

<\/p>\n

Logo Design Concepts – Mazzuchelli School of Mission<\/h2>\n

<\/p>\n

Four different identifiers were developed for a new religious program for lay people who wish to grow in faith and become missionaries for the Diocese of Madison. The program is based on the teachings of Dominican Friar Samuel Mazzuchelli. A final selection has not been made. All ideas were constructed using Illustrator, stock photography, and a mixture of Google and Adobe fonts.<\/p>\n

\u00a0<\/p>\n

<\/p>\n

\n

<\/p>\n

\n

<\/p>\n

\"\"<\/figure>\n

<\/p>\n<\/div>\n

<\/p>\n

\n

<\/p>\n

\"\"<\/figure>\n

<\/p>\n<\/div>\n

<\/p>\n<\/div>\n

<\/p>\n

Logo Designs<\/h2>\n

<\/p>\n

All logos were created for specific clients\u00a0using Illustrator<\/span>:\u00a0<\/span><\/p>\n